Back

Designing the logo

May 22, 2020

Designing the logo of the product is one of the keys to success when it comes to marketing. A great logo sometimes can change everything. Take Nike, Apple, McDonald’s. Simplicity is the answer.


Dieter Rams, a famous german designer, said: “Good design is as little design as possible.” and we could not agree with him more.


This is why our designers chose the most obvious things and brought them to life in the most minimalistic way.


The wave in the logo represents a whale - they rely on their well-developed sonar [hence the name of the device] to find their way in the water.

Combined with a common water wave and a sound wave the logo defines 3 important pillars of Sonr - real-time coaching, hydrodynamics, and bone conduction.

Latest News

Fear of deep water: Causes and How to Overcome

September 20, 2021

How to overcome the fear of swimming in deep water? Many people ask this question because bathophobia does not allow them to swim. Psychologists believe that this phobia is one of the manifestations of the fear of death since we are not scared of deep water, we are scared of drowning. The fear of depth and swimming is quite difficult to overcome. Irrationality and obsessive thoughts in connection with the depth prevent a person from behaving adequately on the water. Don't let fear take away your happiness, read our article.

How To Glide When Swimming: Top technic

September 20, 2021

It is believed that the hands ensuring the forward movement of the body and the legs are responsible for pushing off are the most significant elements in swimming. Athletes spent endless hours training with boards, trying to strengthen their arms and legs. Such an approach rather slows down the development of a swimmer than accelerates it. Stroke length is the most important factor in swimming technique; the best way to increase the stroke length is to reduce the water resistance. In this article, we will talk about how to reduce this resistance, or, in other words, about water gliding.

Tips for Swimming Long Distance: distance swimming techniques

September 8, 2021

Novice athletes often do not understand how to swim a long distance without stopping. The idea of covering a kilometer or more seems unattainable to them. Everything is quite simple, experts say and our article will help convince you of it.

Get your SONR Set sooner.
Pre-order now for an exclusive early bird price
$199
Basic set includes receiver and radio transmitter.
Shipping starts from 30th October, 2021