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Designing the logo

May 22, 2020

Designing the logo of the product is one of the keys to success when it comes to marketing. A great logo sometimes can change everything. Take Nike, Apple, McDonald’s. Simplicity is the answer.


Dieter Rams, a famous german designer, said: “Good design is as little design as possible.” and we could not agree with him more.


This is why our designers chose the most obvious things and brought them to life in the most minimalistic way.


The wave in the logo represents a whale - they rely on their well-developed sonar [hence the name of the device] to find their way in the water.

Combined with a common water wave and a sound wave the logo defines 3 important pillars of Sonr - real-time coaching, hydrodynamics, and bone conduction.

Latest News

Why is swimming good for you?

June 10, 2021

A healthy lifestyle is ceasing to be "fashionable" and becoming a conscious phenomenon.People tend to lead an active lifestyle, play sports, and spend time in the fresh air. You can meet people who run, ride bicycles in the summer, ski in the winter, and walk. The majority of health problems are related to low mobility. Today we're talking about swimming.

How many calories do you burn swimming?

June 4, 2021

Swimming burns enough calories to fight weight, and this method of weight loss is suitable for absolutely everyone.But here's the question: how many calories do you burn swimming for an hour or 30 minutes? Which of the styles is most suitable for those who want to become slim? How many laps should you swim? Find out now!

How to improve your swimming technique

June 3, 2021

The swimmer faces a difficult task - to achieve the maximum result. Success depends on many things: the strategy of sports training, the definition of means and methods, the rational construction of loads, regular monitoring of the condition, the search for options for improving the technique.

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