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Designing the logo

May 22, 2020

Designing the logo of the product is one of the keys to success when it comes to marketing. A great logo sometimes can change everything. Take Nike, Apple, McDonald’s. Simplicity is the answer.


Dieter Rams, a famous german designer, said: “Good design is as little design as possible.” and we could not agree with him more.


This is why our designers chose the most obvious things and brought them to life in the most minimalistic way.


The wave in the logo represents a whale - they rely on their well-developed sonar [hence the name of the device] to find their way in the water.

Combined with a common water wave and a sound wave the logo defines 3 important pillars of Sonr - real-time coaching, hydrodynamics, and bone conduction.

Latest News

Swimming news

July 2, 2020

We like to keep you updated on the swimming news and to be aware of what is happening in the world. So today we decided to share with you some updates on opening pools, how to deal with quarantine and how to come back to swimming after the lockdown.

Software engineers

June 25, 2020

2 weeks ago we told you about our brilliant minds working on the hardware part of Sonr. This week it’s time to meet the software engineers or as they call themselves very fancy: embedded system software developers - Nicolai Levinet and Andrei Zglavoc.

Opening pools in the USA. Update

June 18, 2020

Today we share some updates regarding opening pools in the USA. VOA News reports that IF the pools are reopening this summer they will suffer a lot of changes like screening temperatures on entry, requiring lifeguards to wear masks and significantly reducing the number of swimmers allowed in the water and locker rooms, etc. 

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