Back

Designing the logo

May 22, 2020

Designing the logo of the product is one of the keys to success when it comes to marketing. A great logo sometimes can change everything. Take Nike, Apple, McDonald’s. Simplicity is the answer.


Dieter Rams, a famous german designer, said: “Good design is as little design as possible.” and we could not agree with him more.


This is why our designers chose the most obvious things and brought them to life in the most minimalistic way.


The wave in the logo represents a whale - they rely on their well-developed sonar [hence the name of the device] to find their way in the water.

Combined with a common water wave and a sound wave the logo defines 3 important pillars of Sonr - real-time coaching, hydrodynamics, and bone conduction.

Latest News

Pools reopen during COVID-19 pandemic

May 28, 2020

The world starts to wake up little by little and more places are opening from a long quarantine. Since the CDC issued some new guidelines for the safety of those who operate, manage, and use public pools, hot tubs, and water playgrounds - pools and work out facilities are ready to reopen.

The 3rd prototype

May 27, 2020

The third prototype was on the way. Our engineers armed with smart software and a soldering iron shut themselves in the “Garage” lab for a week with a promise to roll out a new version of Sonr. 

Designing the logo

May 22, 2020

Designing the logo of the product is one of the keys to success when it comes to marketing. A great logo sometimes can change everything. Take Nike, Apple, McDonald’s. Simplicity is the answer.

Get your Sonr sooner.

We are launching shortly on
Special launch price

$149

$199
25% OFF