Dmitri Voloshin - the man of many talents.

April 14, 2020

Today we decided that it’s time for you to meet our CEO, Dmitri Voloshin. Let’s get to know the head of this operation and the mastermind behind Sonr.

Dmitri is a dreamer, an inventor and a man, who fell in love with sports. He started his carrier in the early 2000’, slow and steady he became a successful businessman, conquering the world of online advertising marketing.

In 2008 Dmitri was into cartoons and became a film director. And boy oh boy did he made a difference. First VR movie in Eastern Europe and more than 50 awards at different international festivals. 

One peak was conquered, but it did not mean Dmitri stopped there. 

He discovered for himself the passion and love for sports. Races in the Sahara Desert, on the ice of Baikal and through the Death Valley, dozens of ultramarathons and the crowning jewel - becoming IronMan. Dmitri likes to push the limits so there was no surprise for his friends and relatives when he decided to run in Oymyakon at -60°C and set a world record. 

Swimming takes a special place in Dmitri’s heart. He crossed the straits of Gibraltar and the Bosphorus, swam in the icy Arctic Ocean, participated in many swimming competitions around the world and while getting ready to IronMan he came up with an idea. An idea that will change the swimming world forever. [Spoiler alert: it’s Sonr, but we will share the story of an idea with you a bit later]. 

Besides the fact that he is a philanthropist and helps his country with charity, Dmitri also is an innovator. Ideas boil in his mind constantly making great projects come out of it. One of them being Lobster Neck Weight - the World's first adjustable weight system for long underwater dives. 

Dmitri does not stop here. He will not stop even when he is 92. His drive, his desire to change something makes us, Sonr team, follow him and his ideas anywhere.

You can follow us too on Facebook, LinkedIn, Instagram and swing by our website:

Latest News

Fear of deep water: Causes and How to Overcome

September 20, 2021

How to overcome the fear of swimming in deep water? Many people ask this question because bathophobia does not allow them to swim. Psychologists believe that this phobia is one of the manifestations of the fear of death since we are not scared of deep water, we are scared of drowning. The fear of depth and swimming is quite difficult to overcome. Irrationality and obsessive thoughts in connection with the depth prevent a person from behaving adequately on the water. Don't let fear take away your happiness, read our article.

How To Glide When Swimming: Top technic

September 20, 2021

It is believed that the hands ensuring the forward movement of the body and the legs are responsible for pushing off are the most significant elements in swimming. Athletes spent endless hours training with boards, trying to strengthen their arms and legs. Such an approach rather slows down the development of a swimmer than accelerates it. Stroke length is the most important factor in swimming technique; the best way to increase the stroke length is to reduce the water resistance. In this article, we will talk about how to reduce this resistance, or, in other words, about water gliding.

Tips for Swimming Long Distance: distance swimming techniques

September 8, 2021

Novice athletes often do not understand how to swim a long distance without stopping. The idea of covering a kilometer or more seems unattainable to them. Everything is quite simple, experts say and our article will help convince you of it.

Get your SONR Set sooner.
Pre-order now for an exclusive early bird price
Basic set includes receiver and radio transmitter.
Shipping starts from 30th October, 2021