Blog

Dive Into the Halloween Spirit: The Ultimate Spooky Music Playlist for Swimmers

October 30, 2025

Halloween isn’t just about costumes and candy — it’s about vibes. And if you’re a swimmer, you don’t need to miss out on the spooky season fun. 👻With the SONR Music Player, you can bring that eerie, thrilling Halloween energy straight into the pool. Discover the best playlist now! 👻

STARTA part II

April 30, 2020

At the beginning of the month we shared with you the journey where it all started. Dmitri Voloshin (CEO) and Sergey Logvinenco (CTO) traveled to NY to present their start-up and learn some new tricks on how to build a business. They were guided by Starta ventures - their program focuses on helping founders adapt to cultural and business environment in the USA; complete and define product\market fit; get traction and become part of local startup and investment ecosystem in the USA. 

Designing Sonr

April 23, 2020

When it comes to design we should not only use our imagination but also think about functionality. Such a device as Sonr needed to be small, sleek, hydrodynamic, and minimalistic. Nothing extra and nothing distracting from the main function: deliver sound to the inner ear of the swimmer and not interfere with the hydrodynamics. 

1st prototype - The Box

April 22, 2020

Let’s get back to the beginning. And by "beginning" we mean the first prototype of Sonr.

WOWSA - World Open Water Swimming Association

April 17, 2020

We're happy to share with you the news that the World Open Water Swimming Association (WOWSA) wrote an article about Sonr.

Dryland training for swimmers #2

April 16, 2020

We’re back with some new info about dryland training during the quarantine. Let’s remember why swimmers need dryland training in the first place.

Get your SONR Set now
Pre-order now for an exclusive early bird price
SONR Coach Basic set includes a receiver and radio transmitter.