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“...Code it, post it, run it, change it, run it again.” © Ellen Ullman

The world starts to wake up little by little and more places are opening from a long quarantine. Since the CDC issued some new guidelines for the safety of those who operate, manage, and use public pools, hot tubs, and water playgrounds - pools and work out facilities are ready to reopen.

The third prototype was on the way. Our engineers armed with smart software and a soldering iron shut themselves in the “Garage” lab for a week with a promise to roll out a new version of Sonr. 

Designing the logo of the product is one of the keys to success when it comes to marketing. A great logo sometimes can change everything. Take Nike, Apple, McDonald’s. Simplicity is the answer.

It was mentioned numerous times before how it all started. But let’s dig deeper today. It is always interesting to know how people come up with ideas for a start-up. Today is about how Dmitri Voloshin came up with the idea of Sonr.