Blog

Breaking Plateaus in Competitive Swimming: Why Instant Feedback Beats Post-Workout Debriefs

August 4, 2026

Learn how an advanced swim stroke correction device delivers immediate audio cues to improve swimming cadence in real time, acting as powerful competitive swimming training tools to break stubborn performance plateaus

Pools reopen during COVID-19 pandemic

May 28, 2020

The world starts to wake up little by little and more places are opening from a long quarantine. Since the CDC issued some new guidelines for the safety of those who operate, manage, and use public pools, hot tubs, and water playgrounds - pools and work out facilities are ready to reopen.

The 3rd prototype

May 27, 2020

The third prototype was on the way. Our engineers armed with smart software and a soldering iron shut themselves in the “Garage” lab for a week with a promise to roll out a new version of Sonr. 

Designing the logo

May 22, 2020

Designing the logo of the product is one of the keys to success when it comes to marketing. A great logo sometimes can change everything. Take Nike, Apple, McDonald’s. Simplicity is the answer.

Ideas won't keep. Something must be done about them.

May 14, 2020

It was mentioned numerous times before how it all started. But let’s dig deeper today. It is always interesting to know how people come up with ideas for a start-up. Today is about how Dmitri Voloshin came up with the idea of Sonr. 

Prototype #2

May 12, 2020

Our underwater journey continued in the next months. The first prototype brought us the results we wanted but we still had a lot of work ahead of us.

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